by Efi Spyrou
live 29 June 20:00 -22:00 (BST) University of Greenwich, King William Court, Greenwich SE10 9LS
In this video-installation, international model turned visual artist Efi Spyrou addresses the political economy of the female body in fashion and of the artwork in auction houses. The experience of the incessant measuring of her own body in the fashion industry reflects the assessment and evaluation processes involved in the art world in a self-reflexive installation. Fashion meets art meets architecture, turning the spotlight to the spaces where art and the body are constantly measured, assessed, evaluated, sold, while simultaneously being preserved, valued, appreciated, protected.
Conceived and Directed by Efi Spyrou, Curated by Marios Psaras
For the London Festival of Architecture 2021
Photography: Maria Siorba
Filming and documentation: Flor De Maria Hidalgo Pintado, Jose C Goncalves Pedrosa
Video-Editing: Manos Georgakopoulos
Additional text: Antonis Papangelopoulos
Design: Yannis Mantzaris
Make up: Yannis Siskos
Organised by Cyprus High Commission in the UK – Cultural Section,
In collaboration with the diversity+inclusivity by Design (d+iD) research lab at the School of Design, University of Greenwich.